# Joshua Mallett

Chief Innovation Officer at budboard & The Effects Lab by budboard

## Our Brands

Customer experience technology for dispensaries.

[Visit the budboard Website](/content/site-root.html)

Effect-based product formulation and cannabis effects intelligence.

[Visit the Effects Lab Website](https://effectslab.ai/)

## Featured Projects

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**Mellowtron**

A truly engaging product recommendation experience.

[Learn More](/content/mellowtron/index.html)

**Besmoke AI Gangier**

An all-digital recommendation experience that will keep your customers coming back for more.

[More Info Coming Soon](/content/team/joshua-mallett#/index.html)

**Abstrax Tech AI Terp Effect Blends**

Terpene formulations created using our Effects Lab cannabis effect intelligence.

[Learn More](https://abstraxtech.com/pages/ai-terp-effects)

## Press

**Mellowtron wins bronze in the Clio Cannabis Awards**

[See the Clio Awards Page](https://www.cliocannabisawards.com/winners/oat-foundry-mellowtron-the-analog-cannabis-recommendation-engine-44-85.html)

**Wana Brands announces partnership with The Effects Lab**

[See the Press Release](https://mjbrandinsights.com/wana-is-using-ai-to-harness-the-power-of-terpenes-and-create-better-edibles/)

**Abstrax Tech announces partnership with The Effects Lab and new effects-based product line**

[See the Press Release](https://abstraxtech.com/blogs/news/the-effects-lab-by-budboard)