Joshua Mallett
Chief Innovation Officer at budboard & The Effects Lab by budboard
Our Brands
Customer experience technology for dispensaries.
Effect-based product formulation and cannabis effects intelligence.
Featured Projects
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Mellowtron
A truly engaging product recommendation experience.
Besmoke AI Gangier
An all-digital recommendation experience that will keep your customers coming back for more.
Abstrax Tech AI Terp Effect Blends
Terpene formulations created using our Effects Lab cannabis effect intelligence.
Press
Mellowtron wins bronze in the Clio Cannabis Awards
Wana Brands announces partnership with The Effects Lab
Abstrax Tech announces partnership with The Effects Lab and new effects-based product line